Business systems studio

Systems that run the work, so you don't have to.

Esthrema designs and builds the systems behind service businesses: website, bookings, CRM, follow-up and reporting, connected end to end, with AI handling the conversations. Every enquiry is captured, answered and followed through.

Fixed scope, fixed priceYou own everything we buildClients worldwide
intake system · preview
Simulated preview. The production version runs on your WhatsApp, website, email and phone.
This page is a system

Measured live in your browser. Served from the edge, with a validated, rate-limited form pipeline into a CRM.

Load time
—
this visit
Page weight
—
transferred, incl. fonts
Edge location
—
nearest data center
Frameworks
0
hand-built, no bloat
Offers

Three ways to work with us.

Every engagement is scoped to a fixed deliverable and a fixed price before work begins. Start with the front door, add the engine behind it, then keep it tuned.

Launch

The front door: a website that captures every enquiry

For businesses whose site looks fine but lets enquiries slip away.

$2,500from · one-time
  • Conversion-focused website, fast and secure
  • Online booking and lead capture
  • WhatsApp and email capture into your CRM
  • Analytics you can actually read
Typically 2–3 weeks
Start a Launch project
Operate

Keep the system running and improving

For businesses that want their systems to keep improving after launch.

$750from · per month
  • Monitoring, fixes and tool updates
  • Monthly review of results and bottlenecks
  • Workflow, message and AI tuning
  • New automations as your operations grow
Month to month
Talk about Operate

Prices in USD. Final price depends on channels, integrations and volume, and is agreed in writing before work starts.

Inside a system

What happens when someone gets in touch.

Follow one new patient, Maria, through a clinic system we build. Four steps, no one on your team lifting a finger until she's booked.

Sample data
1

Every enquiry lands in one place

No more digging through inboxes. You see every person and where they stand.

Patient pipelineToday
New2
James · WhiteningWebsite · 2h ago
Aisha · BracesInstagram · 5h ago
Replied2
Tom · CleaningPhone · 1d ago
Lena · ImplantReferral · 1d ago
Booked2
Omar · Check-upThu 09:00
Grace · FillingFri 14:30
2

She gets a reply in seconds, even at 2 a.m.

The system answers, sends your booking link, and checks back if she doesn't book.

WhatsApp assistantAutomatic
  1. ✓
    Maria asks about a check-upWhatsApp · 02:14
  2. ✓
    Instant reply with available timesSent in 4 seconds
  3. ✓
    No booking yet, so it waits a dayNobody has to remember
  4. ✓
    Friendly reminder sent“Still want that check-up?”
  5. ✓
    Maria books Tuesday 10:30Confirmation sent, added to calendar
3

Follow-up that never forgets

A short series of helpful messages goes out over the week, so nobody goes cold or misses their visit.

Email follow-up5 messages
Day 0Thanks, here's what to expectWaiting
Day 1Meet the team who'll see youWaiting
Day 3What a check-up includesWaiting
Day 5See you Tuesday at 10:30Waiting
AfterHow was your visit?Waiting
4

You see what's working

Enquiries, bookings and time saved, updated on their own. No spreadsheets.

This weekUpdates live
47Enquiries
31Booked
18hAdmin time saved
Appointments booked automatically, per week
W1W2W3W4W5W6W7Now

Illustrative example with sample data. Every system is built around your own services, channels and team.

Capabilities

What goes into a system.

Each part is useful on its own. Together they become one system your business runs on, built on tools you keep long after we hand it over.

01

Workflow automation

The hand-offs between your tools automated end to end, with checks and alerts where a person should decide.

02

CRM and pipelines

One pipeline for every lead and client, with follow-up that never forgets and a clear view of where everything stands.

03

Websites and booking

Fast, secure websites with online booking, built to turn visitors into enquiries and wired into everything else from day one.

04

Messaging across channels

WhatsApp, email, SMS, web chat and phone feeding one system, so every enquiry gets an instant, consistent answer.

05

AI assistants

AI that handles the conversations: answering questions, qualifying enquiries and booking, within rules you set and from information you control.

06

Reporting and visibility

Dashboards for enquiries, bookings, revenue and time saved, so decisions come from numbers instead of guesswork.

Systems we've built

Real systems. Open them yourself.

Four complete systems built by Esthrema for everyday operating problems in healthcare, legal, coaching and B2B sales. Each one goes live as a working system you can open and test.

Healthcare · Brightarch DentalOpening soon

Patient intake and appointments

Patients message any time; the system answers, finds a slot, books it and sends reminders, across every branch.

WhatsApp→AI intake→Booking→Reminders
<1 minfirst reply
24hauto reminders
3branches, one CRM
Legal · Norvale AdvocatesOpening soon

Client intake and consultations

Every enquiry is answered, screened for the right matter type and booked into a consultation with the intake form already done.

Web chat→Screening→Consultation→Intake form
<1 minfirst reply
24/7booking
0shared-inbox chasing
Coaching · Ascendra CoachingOpening soon

Applications and enrollment

Applicants get an instant, personal reply, a fit check and a call booked, without the founder chasing anyone by hand.

Instagram / WhatsApp→Fit check→Call booked→Onboarding
<1 minapplicant reply
0hmanual follow-up
1enrollment pipeline
B2B sales · Corvex SalesOpening soon

Lead scoring and pipeline

Inbound leads are scored, routed to the right person and tracked in one pipeline, with a weekly report written automatically.

Email / forms→AI scoring→Routing→Weekly report
1pipeline for every deal
Autolead scoring
Weeklywritten report
Approach

Blueprint, build, operate.

A short, predictable path from the problem you have to a system your team actually uses.

i.

Blueprint

We map how enquiries, bookings and follow-up work today, find the highest-value automation, and give you a written plan with a fixed price.

Free · about one week
ii.

Build

We build and test the system against agreed acceptance criteria, with weekly demos so you see it working before it goes live.

Fixed scope · fixed price
iii.

Operate

We launch, train your team, and hand over full documentation. Keep us on to monitor and improve it, or run it yourself.

Your choice
How we build

Principles we don't bend.

Designed before it's built

Every system is planned in writing and signed off before a single workflow is configured.

You own everything

Accounts, data, workflows and code are yours. Full documentation means no dependency on us.

A person stays in charge

Automations and AI hand over to your team for anything sensitive, unusual or high-value. You set the rules.

Measured after launch

We track what the system does with real enquiries and tune it, instead of shipping and walking away.

FAQ

Questions clients ask first.

Do you work with businesses outside your time zone?

Yes. We work with clients internationally and run projects asynchronously, with scheduled calls at times that suit you. Everything is documented in writing so nothing depends on being online at the same moment.

Which tools do you build on?

Established platforms for CRM, messaging, booking and automation, with AI models added where they save real time. We choose per project based on cost, reliability and where your data needs to live, and can work inside the tools you already pay for. You are never locked into one vendor.

What happens to our data?

Your data stays in accounts you own. We configure access with the least permissions needed, avoid sending sensitive data where it isn't required, and document exactly where information flows.

What if something goes wrong?

Every system runs within rules you approve, with alerts when a step fails. AI answers only from your own information and hands over to a person when it is unsure or the request is sensitive. After launch we review real activity and tune the system.

Do we need existing systems to start?

No. Many clients start with a shared inbox and a spreadsheet. The blueprint covers what to build from scratch and what to keep.

How do payments work?

Fixed-price projects are split into milestones agreed in the proposal. Operate plans are billed monthly and can be cancelled with notice. All prices are in USD.

Start here

Tell us how your business runs. We'll show you the system.

Get a free systems blueprint: where enquiries, bookings and follow-up slip through today, what to build first, and a fixed price. No obligation.